Monday, February 16, 2009

Who Needs Professional Business Cards?

Handing of business cards is common to the business world. You can see businessmen exchange business cards after meeting. You can even see the act when you walk across the streets. Business cards are so tiny that they are pretty accessible. They are not as big and as heavy as other promotional tools. Hence, they are easy to carry and distribute.  

How many times have you met someone you meant to get together with only to forget their personal information? Not a problem when you have a personalized business card handy. Next time you are at a Starbucks and in the mood for a free latte you can drop your ‘business card' in the fishbowl and increase your chances of winning that latte each week. Why should business owners get all the perks after all? 

Remember, business cards are a practical and efficient way for expanding your networks regardless of their purpose or your lifestyle.  A few examples:

As a link to a resource or a supplier. 

For referring business - it may be passed on to someone else. 

Make sure you have the best quality business cards you can possibly afford. Your business card will speak for you in your absence, and having great quality business cards ensures you always make a good impression-even when you're not there. 

Mini Billboards...  if you have a website and e-mail always make your biz cards mini billboards for your on-line marketing too.  Always include your website and e-mail address, on your biz cards.  This can be a great way to utilize double sided biz cards also.  On the back of the card could be a “short attention grabbing ad” for your website. 

Don’t be skimpy with passing out your cards. Be generous.

Tom Thomas is owner of Brite Way Publishing and has an online store for ordering business cards

Saturday, February 14, 2009

Make Business Cards

One great way to get your name around is by having business cards. These are handy when you want to exchange contact information with a possible client, or if you want promote your services to other people when you don’t have a lot of time for a sales pitch. These cards often have the basic information people need to know to contact you. This would include your business name, your name, address, phone numbers, email addresses, fax numbers, and web addresses. These can be pricey, but you can save some money if you make business cards on your own.

There are a great number of companies that make business cards, and they do all of the work for you. You simply supply the information, choose the card you want, and they print and deliver them to your door. If your printer is local, you can pick them up as soon as they are finished. Double check your cards when they arrive to make sure no mistakes have been made, and that the quality is what you paid for when ordering.

If you choose someone online to make business cards for you, look around for special offers. Some places will offer a certain amount of the cards for free, just to get your business. Make sure they have a template you can live with, and that the finished product will be to your liking. When ordering from such a place, make sure you enter all of your information correctly, and triple check for accuracy. You don’t want to hand out cards with the wrong phone number, or one with your business name spelled incorrectly.

If you want to make business cards, you can do so in the privacy of your own home. You can go about this a variety of ways, but the very best way is to buy a kit from a business supply store. Some of these come with software to help you design and make business cards, and you simply have to fill in the information, and print them out on the provided stock. Again, it is important to double and triple check all of the information before printing. You should print out a trail run on a piece of plain printer paper, and have someone else check for mistakes as well.

No matter how you choose to make business cards, remember that accuracy and design are the most important features of a good card. Your card will represent you and your business, and will leave a lasting impression on anyone who sees it. This may mean the difference between someone using your service or visiting your store, or deciding to pass. If they get a bad feel from a card, they may shop elsewhere.

Tom Thomas is owner of Brite Way Publishing and has an online store for ordering business cards